Brand Name: Everbloom Botanicals

Color Scheme: A calming and sophisticated palette of deep greens (#228B22), soft creams (#FAEBD7), and accents of blush pink (#F08080). This evokes a sense of natural beauty and gentle nurturing.

Concept: Everbloom Botanicals is a premium brand offering handcrafted, organic skincare and bath products. The products are ethically sourced and sustainably packaged, appealing to environmentally conscious consumers who value natural ingredients and self-care.

Vision: To become a leading provider of luxurious, sustainable skincare, fostering a community of mindful consumers who prioritize both their well-being and the planet's health.

Social Media Marketing Strategy & Sample Posts:

Platform Focus: Instagram, Facebook, Pinterest (with potential expansion to TikTok based on performance).

Target Audience: Women aged 25-55, environmentally conscious, interested in natural beauty products, and active on social media. They value authenticity, transparency, and high-quality ingredients.

Overall Tone: Warm, inviting, and informative. Focus on showcasing the natural beauty of the products and the brand's commitment to sustainability.

Content Pillars:

• Product Spotlights: High-quality images and videos showcasing individual products, highlighting key ingredients and benefits. Include close-up shots of textures and natural elements.
• Behind-the-Scenes: Show the process of creating the products, emphasizing the ethical sourcing and sustainable practices. This builds trust and transparency.
• Lifestyle Content: Images and videos depicting the products being used in relaxing and self-care routines. This creates aspirational content and connects with the target audience's lifestyle.
• Sustainability Initiatives: Highlight the brand's commitment to environmental responsibility, showcasing sustainable packaging, ethical sourcing, and any charitable partnerships.
• User-Generated Content (UGC): Encourage customers to share their experiences with the products using a branded hashtag. Reposting UGC builds community and social proof.
• Educational Content: Share informative posts about skincare ingredients, natural remedies, and sustainable living tips. This positions the brand as an expert and builds authority.

Sample Social Media Posts:

Instagram:

• Image: A flat lay showcasing the entire product line, with lush greenery and natural elements.

• Caption: "Introducing Everbloom Botanicals – handcrafted skincare that nourishes your skin and soul. Made with ethically sourced, organic ingredients, our products are as kind to the planet as they are to your skin. Shop now and experience the difference! #EverbloomBotanicals #OrganicSkincare #SustainableBeauty #SelfCare"

• Video: A short video showcasing the process of making one of the products, highlighting the natural ingredients and sustainable packaging.

• Caption: "From seed to skin, we're committed to transparency and sustainability. Watch how we create our luxurious Rosehip Oil, made with ethically sourced ingredients and packaged in recycled materials. #EverbloomBotanicals #BehindTheScenes #SustainableLiving #EthicalBeauty"

• Carousel Post: A series of images showcasing different customers using the products, with positive reviews.

• Caption: "We're so grateful for our amazing community! Thank you for sharing your glowing reviews and beautiful photos. Keep tagging us using #EverbloomGlow to be featured! #EverbloomBotanicals #UserGeneratedContent #CustomerLove #SkincareCommunity"

Facebook:

• Post: A longer-form post detailing the brand's commitment to sustainability and ethical sourcing. Include links to relevant articles and certifications.

• Caption: "At Everbloom Botanicals, sustainability is at the heart of everything we do. Learn more about our commitment to ethical sourcing, sustainable packaging, and our partnership with [Charity Name] to support [Cause]. #EverbloomBotanicals #SustainableBusiness #EthicalBeauty #GivingBack"

• Poll: Ask followers about their favorite skincare ingredients or self-care routines.

• Caption: "What's your go-to skincare ingredient? Let us know in the comments! #EverbloomBotanicals #SkincareRoutine #Poll #SelfCare"

Pinterest:

• Pin: A visually appealing image of a product, linked to the product page on the website.
• Description: "Our luxurious Lavender Body Butter, made with organic lavender and shea butter, will leave your skin feeling soft and hydrated. Shop now! #EverbloomBotanicals #BodyButter #Lavender #OrganicSkincare"

Note: These are just sample posts. A comprehensive social media strategy would include a detailed content calendar, regular posting schedule, engagement strategy, and analytics tracking. The specific content and platforms should be adapted based on performance and audience feedback.